Chapter 7 Heskett's book talks about the intersection of design and corporate, national and personal identity. Mostly he talks about how designing globally or across cultures is becoming increasingly difficult because of increasing globalization and interconnectedness thanks to things like the internet. He says it well when he says, "it is possible to be at the same time a member of one culture and a member of one or more subcultures that might have little in common with the dominant form" (Heskett 85).
Chapter 8 talks of systems and how design attempts to tackle systems and changing systems, sometimes unsuccessfully. What I found most interesting was his discussion of new and old systems. He says, "As so often in history, new technologies tend to be defined initially in old forms and a transition period seems to be necessary before new forms are evolved. Typical examples are the horseless carriage before it developed into the automobile, or desk-top computers, basically a television screen and a typewriter, which still awaits resolution" (Heskett 96).
I thought I was aware of all the toxins but the introduction to cradle to cradle said otherwise. I actually found this to be somewhat ironic because were living in a society moving more and more towards creating a "natural" world with foods and products that are processed as little as possible, but most of us rely on products that are incredibly processed and contain so many harmful things. I think McDonough makes it clear just from the introduction that one of the main motivations behind of this book will be design focused on bringing together what he describes as two separate worlds, industrialization and nature. My favorite point that he made is at the end of the introduction where he comments on how ants have a biomass greater than that of humans and yet their impact on the environment is quite the opposite of ours. It all comes out to saying that people do have a problem with design, not nature.
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